It’s imperative for organizations to adopt and promote systems of corporate social responsibility (CSR) with the overall goal of maximizing profits for shareholders. Aligning both stakeholder interests and shareholder interests provides a framework in which both become invested in the long term sustainability of the organization.

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The world is rapidly moving towards an information based economy where knowledge based assets within an organization are important for survival. Intellectual capital plays an important role in whether or not an organization has a sustainable competitive advantage over the competition. In this fairly new economy, an organization’s intangible assets such as knowledge in individuals and organizations determines what an organization is capable of.

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I'd like to talk about a company we recently worked with as it shows how a small business can get sucked into something because of false impressions and misleading selling tactics. With any business there needs to be some sort of IT management, ways to save your work, a steady internet connection, and computers that work. I was given an opportunity to help a business that "had" these things, and I emphasize the word "had", and they were paying a ridiculous amount to a local IT/security company. I received complaints from the business, Maine Innovations Inc, is their name that they kept losing internet, their data was not syncing, and their server kept going down.

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